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6 Steps in Developing a Social Media Strategy

by Ron Jones Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop [...]

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Infographic Reveals The Best Times To Post To Twitter & Facebook

Infographic Reveals The Best Times To Post To Twitter & Facebook

What is the best time to share content on social networks for maximum exposure?  Should you post first thing in the morning?  During lunch?  At the end of the workday when people are getting ready to head home?  And how do you account for the fact that you may have potential customers living in different [...]

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How to Improve Your Online Content

How to Improve Your Online Content

Content is absolutely crucial to the success of a website for the vast majority of online users and every search engine. The content of your site needs to be relevant to the user, displayed in an easily identifiable and consistent manner, with a structure that is quickly understandable, free of jargon and is easy to [...]

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Why Niche Marketing Is Important For Internet Marketing

Why Niche Marketing Is Important For Internet Marketing

What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. [...]

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Inbound Marketing & the Next Phase of Marketing on the Web

Inbound Marketing & the Next Phase of Marketing on the Web

  by Rick Burnes The numbers this fall aren’t good. After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government is spending over $700 billion to buy unprecedented stakes in the nation’s largest banks. Many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s [...]

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Smart Content Marketing Strategies That Turn Your Content Into Assets

Smart Content Marketing Strategies That Turn Your Content Into Assets

Are you utilizing smart content marketing strategies in your business? Too many people look at their content as an expense. They’re either creating a time expense by writing all their content themselves or a monetary expense by outsourcing to a ghostwriter. This is the wrong way to look at it and if you do, you [...]

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